Advertising

BEST WAY TO REACH YOUR TARGET AUDIENCE

When it comes to advertising, you surely want to make the most out of your budget. Some businesses may have tighter budgets than others, which is why it is important to analyze which channels will benefit your marketing efforts the most. For most products and services, the best marketing plan will combine both online and offline advertising options. Combining both offline and online campaigns can help boost your brand’s visibility, and help it stand out amongst competitors who may be busy flooding the digital space. Depending on your budget, audience, and campaign, we can provide you the best strategy and guidance to choose most efficient advertising channels on both online and offline media.

ONLINE ADS
OFFLINE ADS

ONLINE ADVERTISING & PAY PER CLICK (PPC)

Online advertising is a very efficient way to increase brand awareness, leads, sales, and revenue. Our expert team are here to help you to reach your target audience with cost effective online advertising campaigns. Here are some reasons why you should consider online advertising:

  1. There’s no minimum budget. You can allocate any budget you find convenient. The more budget you have, the more exposure you’re likely to receive.
  2. You only pay when someone clicks your ad.
  3. You can target specific people based on their information and web browsing behaviour.
  4. You can measure results, including number of people you reached and number of people who clicked your ad.

OFFLINE (OUTDOOR) ADVERTISING

While many of today’s advertisers are moving to the web to reach their target markets, print advertising still holds many benefits, can play an important role in marketing strategy, and should not be overlooked. A powerful, persuasive, multi-media marketing-communication campaign should use assorted forms of media to draw on the strengths of each. This can most successfully increase your sales, revenue and profits. Print advertisements can be extremely beneficial to a company, especially if it is done consistently, and targeted properly.

Billboards

Having the extra space for your advertisement on a billboard will ensure your advert is maximising its impact on viewers. Billboards have become part of the infrastructure of our cities and as such have changed the landscape of our daily lives. They’re a great way to reach large amounts of people every day – particularly those who commute or are often stuck in traffic on busy roads.

Bus Advertising

An eye-catching bus advertising campaign can position your brand, business or product in front of your ideal target audience, with a range of effective formats available to choose from. With 2.3 billion London bus trips made each year, an bus campaign can carry your marketing message across one of the world’s most bustling and cosmopolitan cities, reaching a vast and diverse audience of millions.

Bus Shelter Advertising

Bus shelter advertising provides high visibility in areas with lots of footfall. The size, brightness and eye-level position makes for an engaging experience for all who walk past. Seeing as budget is often a key factor in deciding which advertising spaces are best for you and your business interests, bus shelters are among the best value for money – offering plenty of space in highly accessible places.

Underground Advertising

The London Underground audience is outgoing, affluent and talkative – a valuable target for any brand. With 1 in 5 Tube users being ABC1 aged 15-34, it’s also a cost-effective effective way of targeting an audience that is normally very expensive to reach through TV advertising. Tube users also have a much higher-than-average income, with the London median salary being 57% higher than the rest of the UK.

Press Advertising

Reading is an essential activity for commuters in London. Your brand can have a great exposure with press advertising on popular magazines and newspapers, including TimeOut, Stylist, NME, Foodism, Balance, Metro, Evening Standard, and more. Our creative team design top quality visuals in order to make your brand stand out. We deal with all communication on your behalf and get the best price for your press advertising campaign.

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